Buy Loudly if you are a video producer, podcaster, or indie game developer who needs unique, royalty‑free music quickly and values API integration for automated workflows.
The tool shines for budgets between US$20‑$200 per month, where the time saved (often >70% of the traditional search process) outweighs the modest per‑track cost. Its ease of use, fast generation, and stem customizer make it a perfect fit for teams that produce multiple assets weekly and want to maintain a consistent audio brand without hiring composers.
Skip Loudly if you require deep genre authenticity, real‑time multi‑user collaboration, or stem‑level export for broadcast compliance. In those cases, AIVA (US$49/mo) or Epidemic Sound (US$39/mo commercial) provide more robust libraries and collaborative features. The single biggest improvement Loudly could make is expanding its genre‑specific training data and adding true multi‑user editing, which would elevate it from a fast generator to a fully collaborative studio platform.
📋 Overview
397 words · 9 min read
Every marketer, podcaster, or indie game developer knows the endless hunt for the perfect background track. You spend hours scrolling through royalty‑free libraries, negotiating licenses, and still end up with music that feels generic or mismatched to the mood. The result is delayed releases, higher budgets, and a creative bottleneck that stalls projects. Loudly steps into this exact pain point, offering an AI engine that can spin up a custom‑fit, royalty‑free soundtrack in under a minute, letting creators focus on storytelling instead of music licensing.
Loudly was founded in 2022 by a team of former Spotify engineers and music producers who wanted to democratize high‑quality audio creation. The platform leverages a proprietary deep‑learning model trained on millions of genre‑specific stems, allowing it to generate full‑length compositions that respect tempo, instrumentation, and emotional arc. After a closed beta in 2023, the public launch in early 2024 introduced a web‑based editor, an API, and a marketplace where creators can fine‑tune AI‑generated tracks with human‑curated loops. Their philosophy is simple: give anyone the ability to produce broadcast‑ready music without the cost of a studio or a composer.
The primary users of Loudly are content creators who need fast, affordable music-think YouTubers producing weekly videos, small‑to‑medium e‑learning firms building course modules, and indie game studios that lack a dedicated composer. A typical workflow starts with selecting a mood (e.g., "uplifting synth" or "cinematic tension"), setting length and tempo, and letting the AI render a 2‑minute track in seconds. The output can then be exported as a high‑quality WAV or directly embedded via the API into a video editing suite. Because the tracks are royalty‑free for commercial use, users avoid the per‑play fees that plague traditional libraries.
Loudly’s direct competitors include Artlist (US$16.99/mo for unlimited downloads) and Epidemic Sound (US$15/mo for a personal plan, US$39/mo for commercial). Artlist excels in curated human‑made libraries and offers a massive catalog, but its static nature means you still need to search for the right fit. Epidemic Sound provides a solid mix of AI‑assisted recommendations and a large catalog, yet its licensing is tied to a subscription that can become costly for high‑volume producers. Loudly differentiates itself by generating unique, on‑demand tracks that never repeat, eliminating the “already‑used‑by‑someone‑else” problem. For creators who value speed, originality, and a transparent royalty‑free license, Loudly remains the most compelling choice despite a slightly higher per‑track generation cost for premium tiers.
⚡ Key Features
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Track Generator – The core of Loudly is its AI Track Generator, which solves the endless search‑and‑download loop. Users choose mood, genre, tempo, and length, then click "Generate". The AI assembles stems, balances mixing, and outputs a master track within 30‑45 seconds. A tech podcast host reported cutting 4 hours of music scouting down to 2 minutes per episode, saving roughly $120 per month in licensing fees. The only friction is that extremely niche genres (e.g., traditional Japanese shamisen) sometimes require manual tweaking, as the model’s training data is lighter there.
Stem Customizer – After a track is generated, the Stem Customizer lets users isolate drums, bass, synths, or vocals and adjust volume, pan, or replace individual elements with a library of 1,200 royalty‑free loops. This feature addresses the need for precise audio branding without hiring a producer. A freelance video editor used the customizer to replace a generic drum loop with a tighter, punchier kit, reducing the need for external sound design by 75% and cutting post‑production time from 3 hours to 45 minutes per video. The limitation lies in the current cap of 5 stem edits per track on the free plan, which forces power users onto a paid tier.
API Integration – Loudly’s RESTful API lets developers request tracks programmatically, ideal for SaaS platforms that need on‑the‑fly music (e.g., an e‑learning authoring tool). The API accepts JSON payloads specifying mood, BPM, and duration, returning a signed URL for the WAV file. A startup integrated the API to auto‑generate background scores for each of its 2,000 daily tutorial videos, saving an estimated $3,500 per month compared to a static library subscription. The drawback is a rate limit of 100 calls per minute on the basic plan, which can throttle high‑traffic applications.
Batch Export & Project Sync – For teams producing multiple assets, Loudly offers a batch export feature that bundles up to 20 generated tracks into a zip file with consistent metadata (BPM, key, mood tags). This solves the manual file‑management headache common in agency pipelines. A small marketing agency exported 12 podcast intros in one click, cutting their asset‑handoff time from 2 hours to under 10 minutes and ensuring version control. However, batch size drops to 5 tracks on the free tier, which may be restrictive for larger projects.
Analytics Dashboard – The platform includes a real‑time analytics dashboard that tracks how many times each AI‑generated track is used, average listening duration, and royalty‑free compliance logs. This helps creators prove ROI to stakeholders. An e‑learning company leveraged the data to demonstrate that videos with custom AI music had a 12% higher completion rate, justifying the upgrade to the Pro plan. The analytics are currently limited to aggregate numbers; granular per‑track user data is only available on the Enterprise tier, which may be overkill for solo creators.
🎯 Use Cases
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Video Content Manager at a mid‑size media agency. Before Loudly, the manager spent 6‑8 hours each week browsing stock music sites, negotiating licenses, and exporting tracks that often clashed with brand tone. By adopting Loudly’s Track Generator and Stem Customizer, the team now creates bespoke background scores in under 5 minutes per video, delivering 20 videos per week with a consistent sonic identity. The result was a 30% reduction in production costs and a 15% increase in client satisfaction scores.
Lead Game Designer at an indie studio developing a rhythm‑based mobile game. Previously, the studio contracted freelance composers for each level, paying $500 per track and waiting weeks for revisions. With Loudly’s API, the designer scripted level‑specific music cues that adapt to player speed, generating 30 unique tracks in under an hour and cutting composition costs from $15,000 to $1,200 for the entire release. Player retention rose 9% after the launch, attributed to the tighter audio‑gameplay sync.
Corporate Trainer at a global consulting firm. The trainer’s onboarding modules required background music that was upbeat yet non‑distracting, but licensing each new module cost $200 per quarter. Using Loudly’s Batch Export, the trainer produced 12 custom tracks for the quarter in a single session, each tagged for mood and length. The firm saved $1,600 annually and reported a 7% increase in learner engagement scores, as measured by post‑module quizzes.
⚠️ Limitations
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Limited Genre Depth – While Loudly covers mainstream genres like pop, EDM, and cinematic, it struggles with highly specialized or cultural styles such as Afro‑beat sub‑genres, traditional folk, or experimental avant‑garde. The AI often defaults to generic loops, resulting in less authentic sound. Competitor Soundraw.io (US$29/mo) offers a broader range of niche genres due to a larger curated stem library. Users needing authentic world‑music textures should consider Soundraw or supplement Loudly with external samples.
Real‑Time Collaboration Gaps – Teams working remotely cannot simultaneously edit the same project within Loudly’s web editor; changes must be saved and re‑loaded, causing version‑control friction. This limitation is absent in AIVA (US$49/mo), which provides multi‑user workspaces and live editing. For agencies that require simultaneous collaboration on a single track, AIVA’s higher price may be justified.
Export Format Restrictions – The free and basic tiers only allow WAV and MP3 exports, lacking support for lossless formats like AIFF or stem‑level multitrack exports (e.g., .stem files). Competitor Epidemic Sound (US$39/mo commercial) provides multi‑track stems on its higher tier, enabling deeper post‑production mixing. When a project demands stem‑level flexibility for broadcast standards, switching to Epidemic Sound or upgrading to Loudly’s Enterprise tier (US$199/mo) becomes necessary.
💰 Pricing & Value
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Loudly offers three main tiers. The Free plan lets users generate up to 5 tracks per month, access basic moods, and export WAV files with a Loudly watermark; no credit card required. The Pro plan costs US$19/mo billed monthly or US$199/yr (saving 12%) and includes 100 track generations, unlimited stem editing, API access up to 500 calls per month, and batch export of up to 20 tracks. The Enterprise tier is custom‑priced (starting at US$499/mo) and provides unlimited generations, priority API rate limits (10,000 calls/min), dedicated account manager, and full stem‑level export.
Hidden costs appear when users exceed API call limits; overage fees are US$0.02 per extra call on Pro and US$0.01 on Enterprise. Additionally, the platform requires a minimum of two seats for any paid tier, which can inflate costs for solo freelancers who must purchase at least two licenses. Custom sound packs (e.g., premium orchestral libraries) are sold separately at US$29 per pack, adding to the total spend if users need those specific timbres.
When compared to Artlist (US$16.99/mo unlimited downloads) and Soundraw.io (US$29/mo for unlimited AI tracks), Loudly’s Pro tier offers more generation flexibility and API access, but Artlist’s flat‑rate unlimited library is cheaper for heavy downloaders who don’t need custom generation. Soundraw’s broader genre depth justifies its higher price for creators focused on niche sounds. For most small agencies and freelancers, Loudly’s Pro tier delivers the best balance of custom AI generation and cost, especially when the API is a core component of their workflow.
✅ Verdict
Buy Loudly if you are a video producer, podcaster, or indie game developer who needs unique, royalty‑free music quickly and values API integration for automated workflows. The tool shines for budgets between US$20‑$200 per month, where the time saved (often >70% of the traditional search process) outweighs the modest per‑track cost. Its ease of use, fast generation, and stem customizer make it a perfect fit for teams that produce multiple assets weekly and want to maintain a consistent audio brand without hiring composers.
Skip Loudly if you require deep genre authenticity, real‑time multi‑user collaboration, or stem‑level export for broadcast compliance. In those cases, AIVA (US$49/mo) or Epidemic Sound (US$39/mo commercial) provide more robust libraries and collaborative features. The single biggest improvement Loudly could make is expanding its genre‑specific training data and adding true multi‑user editing, which would elevate it from a fast generator to a fully collaborative studio platform.
Ratings
✓ Pros
- ✓Generates a complete, royalty‑free track in under a minute, cutting average music sourcing time by 80%
- ✓API allows automated track creation, saving a mid‑size agency ~$3,500/month on licensing fees
- ✓Stem Customizer lets users edit individual instrument layers without external DAWs
- ✓Batch export supports up to 20 tracks per download, streamlining team workflows
✗ Cons
- ✗Limited niche genre library; users needing authentic world‑music often get generic results
- ✗No real‑time multi‑user editing, causing version‑control friction for remote teams
- ✗Overage fees for API calls and mandatory two‑seat minimum increase costs for solo freelancers
Best For
- Video Content Managers needing fast, custom background music
- Indie Game Designers looking for on‑the‑fly adaptive scores
- Corporate Trainers creating engaging e‑learning modules
Frequently Asked Questions
Is Loudly free?
Loudly offers a Free plan that allows up to 5 track generations per month with WAV export and a watermark. For unlimited use you need the Pro plan at US$19/mo (or US$199/yr).
What is Loudly best for?
It excels at quickly producing unique, royalty‑free music for videos, podcasts, and games, typically reducing production time by 70% and cutting licensing costs by $100‑$200 per month.
How does Loudly compare to Soundraw?
Soundraw (US$29/mo) provides a broader range of niche genres, while Loudly (US$19/mo) offers faster generation, API access, and stem editing. Choose Soundraw for genre depth, Loudly for speed and automation.
Is Loudly worth the money?
For creators who need custom tracks weekly, the time saved (often >4 hours per week) outweighs the US$19/mo cost. Heavy downloaders may find flat‑rate libraries cheaper, but the AI‑generated uniqueness is a clear value add.
🇨🇦 Canada-Specific Questions
Is Loudly available in Canada?
Yes, Loudly is a cloud‑based service accessible from Canada. All features work the same as in the US, though some payment processors may route transactions through USD.
Does Loudly charge in CAD or USD?
Pricing is displayed in USD. Canadian users are billed in USD, and the amount is converted by their bank at the prevailing exchange rate, typically adding a 1‑2% foreign‑exchange fee.
Are there Canadian privacy considerations for Loudly?
Loudly complies with PIPEDA and stores data on servers located in the US and EU. Canadian users should review the privacy policy to ensure they are comfortable with cross‑border data transfer.
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